Feed Your Mind Lunch & Learn - "The Hidden Cost of Customer Defection and How to Stop It"
DescriptionThe FuseDSM Feed Your Mind Lunch & Learn program are 60 minute presentations, monthly, on a variety of important and timely topics that provide the tools to successfully navigate your business.
The Hidden Cost of Customer Defection and How to Stop It.
Are you customers going out the back door as fast as you bring them in? Is you customer bucket more like a strainer?
When you lose 5% of your customer / client base you reduce you bottom line by 25% - 30%.
Take aways of the session
* How to calculate the Lifetime Value of Your Customer
* Calculate the cost of Customer Defection
* Retention and Referral Strategies
If you work as hard to retain customers as you did to get customers you will make more money. That is the bottom line!
Mike Larkin, Retention and Referral Specialist
I have been in the marketing and direct mail industry for 40+ years. During my career, I have seen many changes. When I started in 1978 fax machines and voice mail where the new technology of the day.
I continue to look for new technology to give my clients that edge in building their business. Blending digital technology with the printed word has been my edge.