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Feed Your Mind Lunch & Learn - "The Hidden Cost of Customer Defection and How to Stop It"
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Date and Time
Tuesday Jun 21, 2022
11:30 AM - 1:00 PM CDT
11:30 - Registration/Networking
12:00pm - PresentationLocation
Atlantic Coca-Cola Bottling Company
3600 Army Post Rd.
Des Moines, IA
You may park on the east side of the building and enter through the door next to the picnic table, rather than entering through the main doors.Fees/Admission
Members: $0 Bring Your Own Lunch OR $17 with lunch
Non-Members: $10 Bring Your Own Lunch OR $22 with lunch
Are you a Chamber member but don't have a user ID or password for yourself yet? Click here.
No Walk In Registrations will be allowed. No refunds after Friday, June 17th at noon as lunch orders will already have been placed.
*Lunch provided when selected at registrationContact Information
Megan Riordan
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Description
The FuseDSM Feed Your Mind Lunch & Learn program are 60 minute presentations, monthly, on a variety of important and timely topics that provide the tools to successfully navigate your business.
The Hidden Cost of Customer Defection and How to Stop It.
Are you customers going out the back door as fast as you bring them in? Is you customer bucket more like a strainer?
When you lose 5% of your customer / client base you reduce you bottom line by 25% - 30%.
Take aways of the session
* How to calculate the Lifetime Value of Your Customer
* Calculate the cost of Customer Defection
* Retention and Referral Strategies
* More
If you work as hard to retain customers as you did to get customers you will make more money. That is the bottom line!
Mike Larkin, Retention and Referral Specialist
I have been in the marketing and direct mail industry for 40+ years. During my career, I have seen many changes. When I started in 1978 fax machines and voice mail where the new technology of the day.
I continue to look for new technology to give my clients that edge in building their business. Blending digital technology with the printed word has been my edge.
