March 26, 2019


  • Join us on March 26th for the 2019 State Of The City Luncheon, where we will celebrate the accomplishments of the past year and address the challenges the City of Des Moines faces moving forward.

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    Our organization provides the spark and energy every business needs to ignite growth and prosperity through purposeful connections. Our brand promise is to provide effective resources, knowledge and passionate advocacy to local businesses. We work tirelessly for our members to generate dynamic business opportunities unlike those found anywhere in the city.


    Our culture is fueled by providing innovative solutions to the diverse range of businesses we serve. We are thought leaders. We are passionate and authentic. We are collaborators. We are fire starters looking to ignite economic growth for every one of our members.


    We are a community of business owners stimulated by providing explosive business growth opportunities forged from diversity, collaboration and authentic human interaction. We champion the success of our members with dignity and support one another with pride. Passionate integrity is fused into the very core of our community where hard work, inclusion and meaningful relationships define our past, present and future.



    Our organization thrives on creating networking solutions that are engaging and thoughtful.

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  • Meet Daniel Willrich 

    Daniel Willrich, AIA, LEED AP / Daniel is an Iowa native, and has over 20 years of experience in the design and construction industry.  He earned his Bachelor of Architecture from Iowa State University in 1997. Daniel began his career immediately after graduation at a general practice firm in West Des Moines.   He provided design expertise and project leadership on several notable projects in Iowa such as Wells Fargo Project Homebase at 7001 Westown Parkway, Wells Fargo West Des Moines Campus near Jordan Creek Mall, and The Pomerantz Center on the University of Iowa Campus.

    Daniel also spent several years in the corporate world as a project architect and project manager for Hy-Vee Food Stores.  Again, Daniel provided design expertise and project leadership on several retail projects including new store design, existing store remodel design, and convenience store design.  Daniel also had the opportunity to lead several non-retail projects at Hy-Vee including an office remodel, an innovative office build out for the IT and marketing teams, distribution centers, a cut fruit facility, and a central commissary. Daniel’s background in both the consultant and corporate roles on projects gives him a unique perspective to any project.  He understands the perspective of the owner and uses that perspective as a consultant when considering decisions and recommendations for the project. 

    Notable Project Experience

    • Wells Fargo Project Homebase, West Des Moines, Iowa • Nationwide Corporate Interiors, Des Moines, Iowa • Wells Fargo West Des Moines Campus, West Des Moines, Iowa • Pomerantz Center, University of Iowa, Iowa City, Iowa • Helpful Smiles Technology, Hy-Vee Inc, Grimes, Iowa • Hy-Vee Food Stores, Hy-Vee Inc, Various locations • Produce Commissary, Hy-Vee Inc, Chariton, Iowa • Central Commissary, Hy-Vee Inc, Ankeny, Iowa

    Community Involvement

    • Eagle Scout • City of Dallas Center, Planning and Zoning commissioner • Vice President of the Corporation, Dallas Center First Presbyterian Church • Building Committee Member, Dallas Center First Presbyterian Church • RED Dinner and Auction Co-chair, Dallas Center-Grimes Education Foundation • Founding member, Dallas Center-Grimes Education Foundation • Founding member, Lutheran Church of Hope, Johnston-Grimes • Former Mayor, City of Dallas Center • Former Council Member, City of Dallas Center • Former Chairperson, Raccoon River Valley Trail Association Board • Former Day of the Dead Altar co-chair Des Moines Art Center.  

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  • Sadie Trytten
  • Trish Flaherty-Barnes

    CEO & Executive Director

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  • Melisa Beede

    Director Of Operations & Events

  • FuseDSM is granted the right to use the attendee's name and/or likeness in photograph(s), video(s) and/or other digital media (hereafter “Photographs”) to promote FuseDSM in print and online publications, presentations, websites, and/or social media. The individual will not receive compensation for appearing in said Photographs.